Skills & Experience

Technical expertise across development, design, and operations.

14+ years of experience building organizations, leading teams, and creating digital solutions. A diverse skill set spanning technology, design, operations, and creative strategy.

Core Competencies

Web Development

ReactNext.jsTypeScriptJavaScriptTailwind CSSHTML/CSSNode.jsExpress

Frontend Design

UI/UX DesignResponsive DesignAccessibility (WCAG)Design SystemsFigmaPrototyping

Backend & Databases

PostgreSQLFirebaseSupabaseREST APIsGraphQLAuthentication

Operations & Leadership

Project ManagementTeam LeadershipStrategic PlanningProcess OptimizationBudget ManagementOrganizational Development

Brand & Creative

Brand StrategyVisual IdentityCreative DirectionCopywritingCampaign DesignMessagingArt Direction

Tools & Platforms

Git/GitHubVercelFigmaAdobe Creative SuiteNotionAirtableAnalytics Tools

Soft Skills

Problem SolvingCommunicationCollaborationStrategic ThinkingMentorshipAdaptabilityCritical Thinking

Consulting & Strategy

Market ResearchCompetitive AnalysisStakeholder ManagementChange ManagementGrowth StrategyImpact Measurement

Professional Experience

Managing Director, Kapeyapaan Coffee Roasting Service & Digital Strategist, Coffee For Peace

2010 - Present | 14 years

Coffee For Peace

Founded and scaled social enterprise from concept to thriving 50+ person organization. Built company culture, managed operations, directed brand strategy, and led cross-functional teams.

  • Managed end-to-end roastery operations — roasting, packaging, label design, and client relationships for both B2B wholesale and retail café sales
  • Organized cupping sessions, roasting workshops, and farm-to-cup presentations hosted at cafés and partner organizations across Davao
  • Designed the brand identity system — visual guidelines, packaging, merchandise, and digital content (now transitioning this to the team)
  • Run a 3-person roastery operation and consult with CFP managers on technology and digital strategy
  • Built operational systems across coffee processing, e-commerce, shipping logistics, and café menu engineering
  • Earned dual Q Arabica and Q Robusta certifications (first in Mindanao) and served as National Judge for the Philippine Coffee Quality Competition
Roastery OperationsBrand & Visual IdentityWeb DevelopmentCommunity BuildingTechnical TrainingProcess Design

Freelance Web Developer

2020 - Present | 4 years

Independent Contractor

Designed and developed 15+ web projects for social enterprises, local businesses, and purpose-driven brands. Specialized in responsive design, user experience, and accessible technology.

  • Built websites and e-commerce platforms using NextJS, React, WordPress, Shopify, and AI tools
  • Evaluated platform options for each client based on budget, skill level, and business needs
  • Designed brand identities, logos, and visual systems alongside web builds
  • Authored technical documentation for project handoffs
  • Worked with clients across Philippines and Canada — beauty studios, flower shops, real estate, and social enterprise
  • Self-taught developer who learns by shipping real projects for real businesses
ReactNext.jsWeb DesignUX/UIJavaScriptTypeScriptTailwind CSSAI

Brand Strategist & Consultant

2015 - Present | 8+ years

Various Organizations

Provided strategic brand consulting to 10+ social enterprises, nonprofits, and purpose-driven organizations. Developed positioning, visual identity, and marketing strategy.

  • Developed comprehensive brand strategies from positioning to identity
  • Created visual identity systems and design guidelines
  • Guided brand positioning and messaging frameworks
  • Designed marketing campaigns across digital and print
  • Conducted market research and competitive analysis
  • Trained internal teams on brand implementation
Brand StrategyPositioningVisual DesignMarketingCommunicationResearch

Key Competencies

Strategic Thinking

Ability to see the big picture, identify opportunities, and develop long-term plans that align with organizational goals.

Technical Proficiency

Strong foundation in modern web development with continuous learning and adaptation to emerging technologies.

Creative Problem Solving

Approach challenges from multiple angles, develop innovative solutions, and implement with attention to detail.

Leadership & Mentorship

Experience leading teams, developing talent, and creating environments where others can succeed.

Stakeholder Management

Ability to communicate effectively with diverse stakeholders, manage expectations, and build trust.

Impact Orientation

Driven by measurable outcomes and social impact, ensuring technology and strategy serve a purpose.

Learning & Development

Current Focus Areas

  • ▸Advanced React patterns and performance optimization
  • ▸Full-stack development with modern backend solutions
  • ▸AI/ML integration in web applications
  • ▸Accessibility and inclusive design practices

Continuous Learning

  • ▸Regular professional development courses
  • ▸Active in developer communities and meetups
  • ▸Mentoring emerging developers
  • ▸Contributing to open source projects

Available For

Freelance ProjectsConsultingMentorshipFull-time OpportunitiesAdvisory RolesSpeaking Engagements

Always interested in meaningful work that aligns with my values and creates positive impact.