Those who think well, write well. Good writing is not a natural gift. You have to learn to write well.

This memo on "how to write" by David Ogilvy is a classic. It is a must-read for anyone who wants to write well. And my inspiration for this writing this blog.

Agile Coffee Drinker? You made that up.

Maybe, but it feels accurate. It's my mindset as I start my day. The ritual of trying to improve myself today from yesterday by starting with a good cup of coffee. Small changes, consistency, and a specific ending in mind.

Efficiency vs. Effectiveness

My parents have told me for years that "that numbers will only tell you a story about numbers- not people." This sentence was kryptonite to my PowerPoint presentations and often so traumatic that my spreadsheets could be heard crying in their files. Efficiency vs. effectiveness is something I would often argue about with my mom. Reflecting on those arguments while reading this chapter, I laugh! Because I see myself as the traditionalist now, and her as the radical thinker.

What is a Communication Designer?

A Communication Designer uses visuals that strategically express information. They work on developing the campaign strategy around the message's intent to ensure relevancy, consistency, and clarity across different mediums and contexts -- like real-life venues, virtual spaces in the metaverse, and the internet...